Public Relations

The Public Relations (PR) emphasis will develop competent communicators able to organize and plan events, write and produce materials for the press, and speak to gatherings of employees and customers.

 

What is Public Relations?

 "Some are born great, some achieve greatness, and some hire public relations officers." - Daniel J. Boorstin

Public relations is a field where the primary focus is maintaining a public image for a business or not-for-profit organization.  Work involved may include:

  • Writing press releases,
  • Constructing feature stories,
  • Speaking at press conferences or special events,
  • Granting interviews,
  • Answering questions on behalf of an organization during a crisis situation,
  • Making promotional videos,
  • Planning and executing special events,
  • Launching an advertising campaign,
  • Editing content for websites,
  • Designing company letterhead.

Those who choose a career in public relations are excellent communicators who are able to read people and enjoy new adventures.  A day in the life of a PR practitioner is never dull.

 

On-Campus Worksites

There are many on-campus jobs for students in the public relations field. Two of the more popular workstations are:

Public Relations Department

Here, PR students have the opportunity to write press releases, give campus tours, and plan and execute campus and community special events.  This activity is an opportunity to utilize the writing, speaking, and planning skills necessary for success in the public relations field.

Admissions Office

PR students may also choose to work in the Admissions department at C of O, where they are afforded the chance to give prospective student tours, promote the college via face-to-face and telephone inquiries, and see what it’s really like to be part of the first impression of an organization.


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